Search Engine Optimization
“Builds Brand Credibility”
Nowadays, a business without a website is considered obsolete. But a website without SEO is equally unproductive and undoubtedly a needle in a haystack.
Search Engine Optimization or simply called as SEO is a digital marketing service concentrating on enhancing a website to make it visible to the online users who are searching for your services.In simple words, let us assume you are a software company with heavy competition in the market. You have a website which best describes your business. But, there are millions of websites and thousands of competitors in the web eagerly waiting to snatch every customer who is looking for your services.
Now, how do you outsmart your competition? With more budget? More marketing? More TV ads, notices, banners? Recruiting more field salesmen? If you have said ‘yes’ for any of the above questions, well, you are still old-school. You are clearly not making use of technological advantages.
Here is where SEO comes in handy. SEO optimizes your website with relevant keywords and on-page, off-page strategies, and enables your website to appear first in the Google Search of your target audience. That means, whenever your target audience searches something related to your services, your website comes in the first page of the Google Search, which in turn prompts your target audience to visit your website and eventually make him a customer.
We, PPTS India Pvt Ltd, is one of the leading SEO Company in India, operating since 2001 with nearly two decades of experience in helping businesses grow!
Benefits of Search Engine Optimization
“ We Are Ready For All Business Challenges ”
- Better User Experience
SEO enables a better user experience for website visitors. Search Engine Optimization alters the website information and makes it easy for the website visitors to find easily. Also, through SEO sitemap for the website can be created and indexed which allows Google to view and index the website for showcasing it in the Google Search.
- Builds Brand Credibility
In Google search results, ranking in the first three results will give the impression to your target audience that you are one of the reputed brands in the industry, also it means you are popular and many users have already visited your website.
But, if you don’t rank first in Google, that is, your website is somewhere at the 30th or 40th place in the Google search. Even your prospective customers may abandon you seeing that you are far below your competition.
- Mobile-Friendliness of Your Website
Most of the online search is done through mobiles, so it is clear that websites have more mobile visitors than desktop visitors. Your website must be mobile-friendly for the visitors for better user experience and conversions.
Google Search has revealed that mobile-friendliness has a significant impact on websites’ rankings on Google Search. PPTS India Pvt Ltd an SEO company in Coimbatore provides affordable SEO services.
- SEO targets quality traffic
Since SEO is an inbound marketing strategy, it brings more quality traffic compared to traditional marketing.
In traditional marketing, we reach everyone irrespective of their needs to the services you offer. You cannot target the specific audience who are in need. But, through SEO, your services are channelled towards your prospective customers who are really in need of your services.
Example: If you are a bag manufacturer when someone Google searches as ‘best bags available under 1000’ your website will be shown on the first page of the Google search. Here, your services are showcased to someone who is really needed your services, rather than just window-shoppers.
Types in SEO
Listed below are the steps involved in Search Engine Optimization which all major SEO company in India will follow to increase your website rankings.
- Keyword Research
- Meta tag creation
- Implement H1, H2 tags
- Create Alt tags
- Setup Anchor text
- Content optimization
- URL optimization
- 404 error optimization
- 301 redirects
- Broken Links check
- Internal link building
- External link building
- Link juice
- Favicon setup
- Canonical setup
- do-follow & no-follow setup
- Competitor Analysis
- Link Building
- Social Media Marketing
- Social Bookmarking
- Directory submission
PPTS India Pvt Ltd, provides affordable SEO services in India also throughout the globe, as we work with a wide variety of industries ranging from small scale to large enterprises.